Your “money” keywords are the high-intent search terms that bring in qualified traffic and lead to conversions, sales, or business growth. These are the keywords that directly impact your bottom line, and identifying them is critical for building a profitable SEO strategy.
💰 What Are 'Money' Keywords?
“Money” keywords are search terms with commercial or transactional intent. Users typing these are usually ready to:
- Make a purchase
- Hire a service
- Book a consultation
- Request a quote
Examples:
buy noise-cancelling headphones
best personal injury lawyer near me
book digital marketing course online
🎯 Why Focus on Money Keywords?
Because they:
- Drive qualified traffic with purchase intent
- Have higher conversion rates
- Directly impact sales and ROI
- Support your paid ad campaigns with better targeting
🔍 How to Find Your Money Keywords
1. Understand Search Intent
Group keywords by their intent:
- Informational – learning phase (e.g. "how to fix a cracked screen")
- Navigational – brand/product specific (e.g. "iPhone screen repair Apple")
- Transactional – ready to act (e.g. "book iPhone screen repair online")
Focus on transactional and commercial investigation keywords for revenue.
2. Use Keyword Research Tools
Use tools like:
Look for keywords with:
- High CPC (Cost Per Click) — indicates commercial value
- Good search volume — enough demand to pursue
- Relevant to your products/services
3. Analyze Your Competitors
Spy on competitors using Ahrefs or SEMrush to discover which keywords:
- Drive the most traffic to their product/service pages
- Rank high in SERPs with high CPC
- Lead to landing pages with strong CTAs or conversion funnels
4. Check Your Own Data
Use Google Search Console and Google Analytics to find:
- Top landing pages that drive conversions
- Organic keywords leading to those pages
- Pages with high revenue (eCommerce)
5. Filter and Prioritize
Create a list of target keywords and organize them by:
- Intent – prioritize transactional
- CPC – prioritize high-value terms
- Volume vs. Difficulty – go after low-competition terms first
📘 Example: Local Plumbing Business
If you run a plumbing business in Chicago:
- Money keywords:
emergency plumber Chicago, water heater repair near me, hire plumber for clogged drain
- Informational keywords (supporting):
how to fix a leaking pipe
- Strategy: Build service pages targeting money keywords + blogs for supporting content
🧠 Pro Tips
- Use long-tail keywords to catch more qualified leads
- Align keywords with landing pages and conversion goals
- Refresh your money keyword list every quarter
- Test keywords in Google Ads before going all-in on SEO
📌 Final Thoughts
Identifying and targeting your main “money” keywords is essential for turning traffic into revenue. Don’t chase vanity metrics—chase keywords that lead to real customer actions. Use the tools and strategies above to find them, and structure your SEO and content strategy around them to maximize ROI.